Key theories of financial economics seem to be at odds with one another and with observed
personalized portfolios. The Popularity Asset Pricing Model serves as a unifying theory by …

ESG awareness among both professional and retail investors has seen an increase in the
last two decades. A large part of the literature finds that investing in companies with a high …

This paper reviews the development of asset pricing from Bernoulli (1738) first account of
decision making under uncertainty and other ancient contributions in finance literature to the …

This paper presents a formal model for theory of popularity as laid out informally by Ibbotson
and Idzorek (2014). The paper does this by extending the capital asset pricing model …

O objetivo do trabalho a ser desenvolvido é explicar o conceito de Popularidade
(diretamente atrelado ao conceito de gostar ou de se desejar algo) como um novo equilíbrio …