@article {Jacobs6, author = {Bruce I. Jacobs}, title = {Momentum Trading}, volume = {9}, number = {4}, pages = {6--8}, year = {2000}, doi = {10.3905/joi.2000.319434}, publisher = {Institutional Investor Journals Umbrella}, abstract = {Momentum traders buy stock (often on margin) as prices rise and sell as prices fall. In essence, they are trying to obtain the benefits of a call option--upside participation with limited risk on the downside--without any payment of an option premium. The strategy appears to offer a chance of huge gains with little risk and minimal cost, but its real risks and costs become known only when it{\textquoteright}s too late--after the strategy has failed, and taken markets down with it.}, issn = {1068-0896}, URL = {https://joi.pm-research.com/content/9/4/6}, eprint = {https://joi.pm-research.com/content/9/4/6.full.pdf}, journal = {The Journal of Investing} }