RT Journal Article SR Electronic T1 The Importance of Asset Allocation JF The Journal of Investing FD Institutional Investor Journals SP 61 OP 64 DO 10.3905/joi.2000.319400 VO 9 IS 1 A1 William W Jahnke YR 2000 UL https://pm-research.com/content/9/1/61.abstract AB A commonly held view is that the normal long-term allocation to stocks, bonds, and cash is of “overwhelming” importance in determining long-term investment returns. This view understates the importance of factors such as cost, market timing, and security selection in determining investment outcomes. The author demonstrates this point by examining the return implications of a set of scenarios representing choices and circumstances found in the real world of investing.