RT Journal Article
SR Electronic
T1 Investor Learning and Mutual Fund Advertising and Distribution Fees
JF The Journal of Investing
FD Institutional Investor Journals
SP 53
OP 56
DO 10.3905/JOI.2009.18.4.053
VO 18
IS 4
A1 John A Haslem
YR 2009
UL https://pm-research.com/content/18/4/53.abstract
AB Some studies show that investors invest in funds that attract their attention through advertising rather then doing their own research on potentially more appropriate funds. The cost of advertising is just one more expense to the fund that impacts the investor. This article looks at 12b-1 fees and their effects and transformation.TOPICS: Mutual fund performance, performance measurement