Activation of social norms in social dilemmas: A review of the evidence and reflections on the implications for environmental behaviour

A Biel, J Thøgersen - Journal of economic psychology, 2007 - Elsevier
Taking rational choice theory for granted, cooperation in social dilemmas may be seen as
mysterious. In one-shot dilemmas where subjects unknown to one another interact and make …

Brand equity and advertising: An overview

DA Aaker, AL Biel - Brand Equity & Advertising, 2013 - taylorfrancis.com
Brand equity, a concept born in the 1980s, has aroused intense interest among marketing
managers and business strategists from a wide variety of industries. The Marketing Science …

Multiple organ failure syndrome in the 1990s: systemic inflammatory response and organ dysfunction

AL Beal, FB Cerra - Jama, 1994 - jamanetwork.com
Objective. —This review of the systemic inflammatory response syndrome (SIRS) and multiple
organ dysfunction syndrome (MODS) provides an overview of a common but complex …

[BOOK][B] Brand equity & advertising: advertising's role in building strong brands

DA Aaker, AL Biel, A Biel - 2013 - taylorfrancis.com
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco
focused on branding -- a subject generating intense interest both in academia and in the "…

[PDF][PDF] How brand image drives brand equity

AL Biel - Journal of advertising research, 1992 - acervo-digital.espm.br
While there has been general agreement that brands—at least some brands—do have
images, there has been far less consensus about what images are, whether they can be …

Converting image into equity

AL Biel - Brand equity & advertising, 2013 - taylorfrancis.com
Ever since David Ogilvy focused attention on the concept of brand image in the 1950s,
marketers have struggled to come to grips with the idea. Ogilvy declared, “Every advertisement …

Temporal pessimism and spatial optimism in environmental assessments: An 18-nation study

…, L Scannell, C Kormos, L Smolova, A Biel… - Journal of environmental …, 2009 - Elsevier
The personal assessments of the current and expected future state of the environment by
3232 community respondents in 18 nations were investigated at the local, national, and global …

Pro‐Environmental Habits: Propensity Levels in Behavioral Change1

U Dahlstrand, A Biel - Journal of applied social psychology, 1997 - Wiley Online Library
A proposed model for behavioral change is described as a process in several steps from
habitual nonenvironmentally friendly behavior to environmentally friendly behavior. Every step …

Willingness to accept climate change strategies: The effect of values and norms

A Nilsson, C von Borgstede, A Biel - Journal of environmental psychology, 2004 - Elsevier
The present study examined how values, organizational goals and norms influence willingness
to accept climate change policy measures within organizations. Respondents were 356 …

The importance of beliefs and purchase criteria in the choice of eco-labeled food products

G Grankvist, A Biel - Journal of environmental psychology, 2001 - Elsevier
Importance attached to purchase criteria, beliefs about the characteristics of eco-labeled
alternatives of some food products, and prescriptive norm strength to purchase such products …