TY - JOUR T1 - Announcement Effects Of <em>Working Mother</em> Annual Survey Of Family-Friendly Firms JF - The Journal of Investing SP - 87 LP - 95 DO - 10.3905/joi.2003.319560 VL - 12 IS - 3 AU - Greg Filbeck AU - Dianna C. Preece Y1 - 2003/08/31 UR - https://pm-research.com/content/12/3/87.abstract N2 - An increasing number of firms are adopting family-friendly policies as a means of improving morale and increasing the productivity of their workforce. Firms adopting such policies are often lauded for their concern for their workers. Beginning in 1986, Working Mother magazine began publishing an annual survey of the 100 best companies for working mothers to recognize those firms with exemplary family-friendly policies. Implementing family-friendly strategies can be quite costly. While workers may find these companies attractive, does the market find that the potential benefits of these programs outweigh their costs? In this article, the authors examine the stock market's reaction to firms that are listed on Working Mother's annual survey. They find that the market reacts negatively to announcements of firms that are included in the survey. ER -