PT - JOURNAL ARTICLE AU - W.B. McKeown TI - On Being True to Your Mission AID - 10.3905/joi.1997.408441 DP - 1997 Nov 30 TA - The Journal of Investing PG - 71--78 VI - 6 IP - 4 4099 - https://pm-research.com/content/6/4/71.short 4100 - https://pm-research.com/content/6/4/71.full