%0 Journal Article %A W.B. McKeown %T On Being True to Your Mission %B Social Investments for Endowments %D 1997 %R 10.3905/joi.1997.408441 %J The Journal of Investing %P 71-78 %V 6 %N 4 %U https://joi.pm-research.com/content/iijinvest/6/4/71.full.pdf