TY - JOUR T1 - Investor Learning and Mutual Fund Advertising and Distribution Fees JF - The Journal of Investing SP - 53 LP - 56 DO - 10.3905/JOI.2009.18.4.053 VL - 18 IS - 4 AU - John A Haslem Y1 - 2009/11/30 UR - https://pm-research.com/content/18/4/53.abstract N2 - Some studies show that investors invest in funds that attract their attention through advertising rather then doing their own research on potentially more appropriate funds. The cost of advertising is just one more expense to the fund that impacts the investor. This article looks at 12b-1 fees and their effects and transformation.TOPICS: Mutual fund performance, performance measurement ER -