PT  - JOURNAL ARTICLE
AU  - John A Haslem
TI  - Investor Learning and Mutual Fund Advertising and Distribution Fees
AID  - 10.3905/JOI.2009.18.4.053
DP  - 2009 Nov 30
TA  - The Journal of Investing
PG  - 53--56
VI  - 18
IP  - 4
4099  - https://pm-research.com/content/18/4/53.short
4100  - https://pm-research.com/content/18/4/53.full
AB  - Some studies show that investors invest in funds that attract their attention through advertising rather then doing their own research on potentially more appropriate funds. The cost of advertising is just one more expense to the fund that impacts the investor. This article looks at 12b-1 fees and their effects and transformation.TOPICS: Mutual fund performance, performance measurement