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Article

Investor Learning and Mutual Fund Advertising and Distribution Fees

John A Haslem
The Journal of Investing Winter 2009, 18 (4) 53-56; DOI: https://doi.org/10.3905/JOI.2009.18.4.053
John A Haslem
is professor emeritus of finance in the Robert H. Smith School of Business at the University of Maryland in College Park. jhaslem@rhsmith.umd.edu
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Abstract

Some studies show that investors invest in funds that attract their attention through advertising rather then doing their own research on potentially more appropriate funds. The cost of advertising is just one more expense to the fund that impacts the investor. This article looks at 12b-1 fees and their effects and transformation.

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The Journal of Investing: 18 (4)
The Journal of Investing
Vol. 18, Issue 4
Winter 2009
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Investor Learning and Mutual Fund Advertising and Distribution Fees
John A Haslem
The Journal of Investing Nov 2009, 18 (4) 53-56; DOI: 10.3905/JOI.2009.18.4.053

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Investor Learning and Mutual Fund Advertising and Distribution Fees
John A Haslem
The Journal of Investing Nov 2009, 18 (4) 53-56; DOI: 10.3905/JOI.2009.18.4.053
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  • Article
    • Abstract
    • WHAT ORDINARY INVESTORS HAVE LEARNED
    • 12b-1 FEES AND TRANSFORMATION
    • USE OF 12b-1 FEES FOR ADVERTISING
    • 12b-1 FEES AND THE NEW TOTAL EXPENSE RATIO
    • CONCLUSIONS
    • REFERENCES
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